About NCCF

A North Country dealer built for the long project.

Potsdam-based commercial furniture dealership serving K-12 districts, healthcare facilities, hotels, and offices — born and raised in the North Country.
Our Story

We felt your problems. Now we're here for you.

Every one of us grew up here. Bryan was born and raised in Canton. Alex in Norwood. Trevor in Watertown. We went to school in these districts, we've sat in these waiting rooms, and we still run into our old teachers at the grocery store. When we say the North Country is home, it's not a marketing line — it's the whole reason this company exists.

Before NCCF, Alex and Bryan built Moved in Moving, a local moving company they've owned and operated since 2020. Moving grew into unloading, and unloading grew into an education: out-of-area furniture dealers kept hiring us to catch their deliveries and run their installs, because they had nobody up here. For years, we were the local hands behind somebody else's promise.

And we saw what that meant for you. The school that couldn't get anyone to show up on the jobsite. The office waiting weeks for a crew coming from five hours away. The damaged desk that sat in a hallway all semester because the claim died in somebody's call center. We didn't read about these problems — we were standing on your loading dock watching them happen.

So we built the dealer we kept wishing existed. Order through NCCF and our own crew delivers it, inspects every piece as it comes off the truck, and installs it start to finish. If something arrives damaged, you jump to the top of the claim list — because we're the ones unloading it, and we never hand you off. Forty-two manufacturer lines. One local crew. Owners who answer their own phones, twenty minutes away. Neighbors taking care of neighbors' buildings — that's the whole model.

Leadership Team

The people on the punch-list with you.

When the project goes long — and most do — these are the names on the calls. Same week, same answer, same accountability.
AB

Alex Boak

Owner
Born and raised in Norwood. Clarkson University graduate. Co-owner of Moved in Moving since 2020. Alex owns execution end to end — running the install crew, coordinating manufacturer lead times, and working the phones when a summer install has to be done before students walk in on day one. Tight deadline, late truck? Alex is the one on site making it work.
315 · 742 · 2253
BP

Bryan Parker

Owner
Born and raised in Canton. SUNY Potsdam graduate. Co-owner of Moved in Moving since 2020. Bryan runs the manufacturer side of the house — forty-two lines and the architect relationships that come with them. He knows which line to reach for based on the room, the budget, and the timeline, and he answers the spec call the same day, not next week.
315 · 742 · 2285
TC

Trevor Christopher

General Sales Manager
Born and raised in Watertown. SUNY Canton graduate. General Sales Manager for both North Country Commercial Furniture and Moved in Moving — quotes, scheduling, territory planning, and keeping every project moving between the walk-through and the truck.
Plus our Potsdam-based installation crew, project coordinators, and design support — together, the team that walks every NCCF project from discovery to ongoing support.
9
Verticals Served
Education to government — each with its own buying rhythm and compliance posture.
2020
On Jobsites Since
Alex and Bryan have run Moved in Moving since 2020 — unloading, delivering, and installing across the North Country.
42
Manufacturer Lines
Direct relationships with the brands architects spec by name.
8
Town Territory
Potsdam · Canton · Massena · Watertown · Gouverneur · Tupper Lake · Lake Placid · Plattsburgh.
Service Territory

Eight towns. One Potsdam crew.

Our trucks know your buildings. Our crew knows your custodians. The territory isn't a marketing map — it's where our pickups have been at 6 a.m. on installs that needed to be done before back-to-school.
I.

Potsdam, NY

Headquarters · 13676. Higher-ed campuses, regional hospital — and the pickup point for every install rolling out across the territory.

II.

Canton

11 mi southwest. County offices, two college campuses, K-12 district.

III.

Massena

28 mi northeast. K-12 district, healthcare network, government offices.

IV.

Watertown

70 mi southwest. Regional hub — hospitals, offices, school districts.

V.

Gouverneur

40 mi southwest. School district, civic spaces, manufacturing offices.

VI.

Tupper Lake

60 mi southeast. Resort properties, school district, healthcare clinics.

VII.

Lake Placid

90 mi southeast. Hospitality projects, hotels, country clubs, athletic facilities.

VIII.

Plattsburgh

90 mi east. SUNY campus, hospital network, offices, hospitality.

Want to work with us? Tell us about your project.

Thirty-minute walk-through on us. We come to you. No high-pressure quote.